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| Miembro del Jurado del PremioBraun 2009
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Anna Kirah
Vice President, CPH Design, Design Consultancy, Denmark
Until recently, Kirah was dean and faculty member of 180º Academy, an international school for radical innovation in Denmark. Prior to that, she served as the Senior Design Anthropologist for the Microsoft Corporation. Kirah’s primary focus is on people-centered concept making. She holds a graduate degree in Cultural Anthropology from the University of Oslo, Norway and a graduate degree in Psychology from the University of Washington. Kirah now consults in product and service design as well as leadership training as it pertains to the design mindset.
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Jury statement
The Future is Now
The BraunPrize is one of the few awards that is true to its goals, which is to support designers at the beginning of their careers. This is particularly important because so many design prizes have become commercialised in their approach. The BraunPrize maintains a fee free entry process, allowing as many as possible the opportunity to participate!
My experience on the jury was that it was colourful. There were very strong differences in personal views on what design is and what design can be. Change and new ways of thinking come from this kind of diversity, and for me that was an important element of the jury sessions.
Yet the most important thing for me was that we all managed to keep the integrity of the BraunPrize and, in particular, this year's theme of "Envisioning Conscious Design" intact throughout the entire process. It has been a wonderful and thought provoking experience. This was my first time on the BraunPrize jury. What I can say about the final entries is that they display a remarkable diversity in their interpretation of "Envisioning Conscious Design" from very visionary works bringing hope to our world to very simple works. It has been wonderful opportunity to participate in looking at the way in which envisioning conscious design has been interpretated worldwide.
In terms of the future of design, I think more and more we are seeing design schools to prioritize putting design in context of the needs of the world we are living in and which we, as human beings have exploited as well as crossing disciplines beyond design. Bringing design thinking to business and to the public sector, for example, is important in order to solve the complex challenges occuring today in the rapidly paced world we live. All things change and evolve and so must design. It is my belief and hope that the BraunPrize will continue to reflect these changes.
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